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Open today from 07H30 to 00H00
9:30 AM — 7:00 PM
9:30 AM — 7:00 PM
9:30 AM — 7:00 PM
9:30 AM — 8:00 PM
9:30 AM — 7:30 PM
9:30 AM — 6:00 PM
Closed
At SEP we understand that consumers are more conscious than ever about making ethical purchases: we are a luxury fashion & lifestyle business with a social impact focus. We work with over 1000 embroidery Artists, who happen to be refugees in Jordan. When you buy a SEP creation, you make a concrete change in the lives of the Artists, providing them with self sufficiency but also with a sense of pride, self esteem & dignity. Our stores carry an array of fashion & home accessories: they’re all truly one of a kind, often not available online. Come on in, see it for yourself, be inspired, create change.
On the ground floor of Confédération Centre, SEP offers a committed approach to fashion. Here, each piece is born from the meeting of contemporary design and a craft handed down from generation to generation. Step through the door of this understated space and you don’t just discover accessories: you encounter the story of the women who embroidered them. SEP (Social Enterprise Project) works with more than 500 embroidery artists, refugees living in Jerash Camp, Jordan. An address where aesthetics meet ethics, in the centre of Geneva.
SEP’s offering unfolds into a range of fashion accessories and home pieces, each marked by a strong visual identity and entirely handmade craftsmanship. The store presents quality textiles: cashmere and silk stoles, reinvented keffiyehs, shawls, pouches and bags. Every piece favours natural materials designed to last, far from throwaway fashion. To the touch, the difference is immediate: the softness and refinement of hand weaving that mechanised production cannot reproduce. To wear a SEP piece is to wrap yourself in a story of resilience.
Alongside the wardrobe, SEP offers pieces for interior decoration: textured cushions, table linen and throws bring a human dimension to a contemporary interior. The strength of this range lies in the uniqueness of each piece. Since every motif is embroidered by hand by an artist, no two items are strictly identical. You leave with a singular piece, carrying its own craftsmanship and story.
At the heart of SEP is the mastery of hand embroidery, an age-old craft deeply rooted in the region’s culture and passed down from mother to daughter. At SEP, this tradition is reinterpreted for the contemporary wardrobe through precise geometric patterns. Each accessory requires many hours of work and great consistency of stitch. The threads are chosen for their brightness and durability, so that the pattern keeps its intensity over time. Each piece is signed by the artist who made it, a detail that speaks to the value placed on her work.
At SEP, the experience goes beyond the purchase. The Confédération Centre team is glad to share the origin and impact of each product, with transparency. Every customer can learn about the approach behind their piece. This transparency turns the act of buying into a tangible act of solidarity: providing income and recognition to women living in a difficult situation. It’s a kind of luxury that means something, far from the anonymity of mass production.
The SEP store speaks to customers who refuse to choose between elegance and their convictions.
The quality of SEP’s creations comes from the meeting of a demanding artistic direction and rigorous handcraftsmanship. The materials are chosen with care, and the embroidery work requires a consistency that only an expert hand can achieve: every stitch is counted, every thread tension controlled. In 2020, SEP became a certified B Corp, a label that attests to high social and environmental standards. Choosing SEP at Confédération Centre means combining textile excellence with a tangible impact on these women’s lives.