She started her retail business fifteen years ago in Basel, Switzerland. Known as a visionary and pioneer of the lifestyle retail concept, by word of mouth she created an off-the-radar style that offers an exclusive clientele boutique clothing lines, accessories, textiles and handcrafted pieces by well-known and confidential creative brands, as well as works by international artists. It began as a laboratory for exploring new ideas, and the store quickly developed an iconic style. It has gone from strength to strength, creating a visible presence from Gstaad to Basel. The boutiques have a timelessness, a constant energy and a singular vision that is always inspiring.